13 November 2015
Ford Motor Company is at it again.
Automoblog.net, the website that I write for, spilled the beans last week that we will be getting a new midsize-about SUV possibly dubbed the Bronco.
If you are new to cars and do not live in a rural area, you may not know what a Bronco is.
The Bronco, sold here from the 1960s well until 1996, was a midsize, if not almost full size, truck-based SUV that had a great reputation. Decent power, hard-working engines from the F-150, and excellent torque in the later Power Stroke diesel versions coupled to capable off-road driving made for a good nameplate.
After being phased out and being replaced by the V6-only Explorer urbanite of the 1990s (and still even today), Ford lost their two-door betweener-sized SUV. They also lost another diesel.
I think it is excellent news that they want to bring this famous nameplate back to Ford, and like the continued Research and Design division at Ford with strongly evolving technology, could mean renewed share of a the market for Ford, whom has lost to GM with the Tahoe/Suburban full sizers.
Long live the Bronco, and for oil's sake, sell us a powerful award-winning diesel in the U.S.
